For example, you could place a border next to the banner ad. One way to do this is by separating the ad from interactive elements. Banner ads can be placed on the top or bottom of the app screen and should be clearly distinguished from game content.Smart banners take the full width of the screen and use a height proportional to the screen height, making it easy to serve ads across device sizes and orientations without any extra effort.īest practices for implementing banner ads: Additionally, AdMob offers “smart banners,” which automatically adjust the banner size to adapt to different devices. Banner ad slots refresh automatically at an optimized rate calculated from historical data, providing fresh and engaging ads that complement a user’s gaming experience. Banner ads can help you maximize ad exposure while the user plays the game without interrupting the experience. They fit in well with casual and single screen games, as it’s typically easy to reserve a portion of the screen for advertising. When should you use banner ads? Banner ads are super easy to implement. Banner ads can show up as text, image, or video. What is a banner ad? Banner ads are rectangular ads that can be anchored to free space at the bottom or top of the screen, or embedded in title or end-of-level screens. Best practices for implementing the right ad format for your game As a result, Avid.ly now implements rewarded ads across its entire portfolio of mobile games. In one of its mobile games, Avid.ly saw a 40% increase in average revenue per user, an 18% increase in in-app purchase revenue, and a 20% increase in session length. Although Avid.ly initially worried rewarded ads would cannibalize IAP revenue, the results showed the opposite effect.

In the summer of 2016, following AdMob’s release of rewarded ads, Avid.ly decided to take the next step and add rewarded ads to a few of its mobile games. Avid.ly initially began working with AdMob to implement static interstitial and banner ads in a few of its apps, and devised a strategy to maintain its IAP revenue while adding revenue from advertising. With over 2 million daily active users across 50+ mobile games and only a small percentage of users making in-app purchases, Avid.ly saw that in-app advertising provided the opportunity for a new revenue stream. Chinese developer Avid.ly wanted to grow its revenue by finding a way to monetize non-paying gamers.

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